Privacy Policy
Facebook & Instagram (Meta) Data Sharing Disclosure
Add this as a standalone section in your Privacy Policy, under "How We Share Your
Information" or as its own heading titled "Advertising & Third-Party Data Sharing."
Third-PartyAdvertising Partners
To promote our products and improve your shopping experience, Vastramay works with third-party advertising partners, including Meta (Facebook and Instagram). We use tools provided by Meta — including Meta Pixel, Advanced Matching, and Conversions API — to understand how customers interact with our website, measure the performance of our advertising campaigns, and show you more relevant ads.
What Information We Share
When you visit our website, browse products, add items to your cart, or make a purchase, we may share the following information with Meta:
- Pages and products you view on our website
- Actions you take on our site (e.g., add to cart, checkout, purchase)
- Your device, browser, and general location information
- Contact details such as your name, email address, and phone number (this information is encrypted/hashed before being shared and is not visible to Meta in readable form)
This information is shared through a secure, direct connection between our servers and Meta's servers, in addition to standard browser-based tracking.
Why We Share This Information
We use this data to:
- Measure and improve the performance of our Facebook and Instagram ad campaigns
- Show you products and offers that are more relevant to your interests
- Build custom and lookalike audiences for advertising purposes (this data is used in aggregate and is not sold to third parties)
- Reduce duplicate or irrelevant ads shown to you
Your Choices and Controls
You have control over how your data is used for advertising. You can:
- Manage your ad preferences directly on Facebook/Instagram via Settings → Ads → AdPreferences
- Disconnect your data from being used for ads by adjusting your Off-Facebook Activity settings in your Meta account
- Manage cookies and tracking preferences through our website's cookie consent banner
- Limit tracking through your browser or device privacy settings
Learn More
For more details on how Meta collects and processes data through these tools, please refer to:
Additional Clause for DPDP Act (India) Compliance
Add this alongside the section above, if not already covered elsewhere in your policy.
In accordance with India's Digital Personal Data Protection Act (DPDP Act, 2023), we inform you that:
- We collect and process your personal data (including name, email, phone number, and browsing/purchase activity) for the purpose of advertising and improving your shopping experience
- Meta acts as a data processor for this purpose and processes your data solely to deliver advertising and analytics services on our behalf.
- You may withdraw your consent for data sharing at any time by adjusting your cookie preferences on our website or your ad settings on Meta platforms
- To request access, correction, or deletion of your personal data, please contact us at [insert grievance/support email].
Notes for Implementation (not for publishing — remove before adding to live page)
- Replace [insert grievance/support email] with your actual support/grievance contact email.
- Pair this with a visible cookie consent banner on your storefront (Shopify's free Customer Privacy app works well) so customers can manage preferences before tracking begins
- Have this reviewed by legal counsel familiar with DPDP compliance before publishing — this is drafted for guidance and is not legal advice.
- Place this section prominently rather than folding it into generic "cookies" language — Meta's Business Verification process sometimes checks for explicit disclosure of Pixel/CAPI/Advanced Matching usage.
